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New York Lottery
MULTIPLY YOUR BENJAMINS
An activation at UBS Arena.
To promote the New York Lottery's new Xtra Multiplier Scratch-Off games, we
showed up at a NY Isles game to show New Yorkers they could multiply their Benjamins.
Our beloved Benjamins delighted New Yorkers everywhere, taking over the the jumbotron at the game and MSG broadcast at home.
They also confused hockey fans all over social.
And in summary, we are some smart people:
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