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New York Lottery
Giving is in the air
Celebrating New York's greatest holiday tradition – giving.
The perfect gift for the holiday season, the Lottery's new Scratch-Off Games
have everyone feeling the giving spirit.
We created 3D out-of-home to gift
New Yorkers the spirit of the season.
And on Snapchat, we created an AR lens that drove people to play the new Holiday Scratch-Off Games.
To play, users tilt their head to collect cash as the snowman from the SNOW MUCH FUN ticket design snowboards down a mountain.
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