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New York Lottery

HANDS

Six different tickets means six different hands to scratch them with.

Xtreme Multiplier is a series of six tickets, each with more chances to multiply more wins. 
With six different tickets, you're going to need more hands to scratch them all. 

To support the launch of the ticket series, we created 3D billboards for Times Square.

We also created multi-page print ads for newspapers.

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And digital OOH across the state.

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