NEW YORK LOTTERY
PICTURE A WIN
New York Lottery transforms players' dreams of being a millionaire
into dreamy AI-generated images.
Most people don't think they can win the lottery, but they all have big dreams of what they'd do with the money.
So to help New Yorkers picture themselves as winners, we prompted them in our comments to share their unique, wild, and weird dreams with us.
Then we brought those unique dreams to life using an AI Image Generator and shared it back with them on the same day.
The combined AI and real-time response campaign was the first of its kind for New York Lottery. And by using Shutterstock’s brand-safe AI Image Generator, we were able to secure image rights and offer compensation to artists whose work contributed to the development of the model.
Recognition: Bronze Effie | Artificial Intelligence, Little Black Book
Real-Time Response
We asked New Yorkers what they would do with the current Mega Millions or Powerball prize amount.
Then, in less than 24 hours, we used AI to visualize their comments and reply with their images across social.
Out-Of-Home
On National Be A Millionaire Day, we featured players' millionaire dreams
on digital billboards across the state.
