NEW YORK LOTTERY
PICTURE A WIN
New York Lottery transforms players' dreams of being a millionaire
into dreamy AI-generated images.
Everyone who plays the lottery dreams of what they'd do if they won – but sometimes it’s hard to picture these dreams becoming a reality. So, we asked New Yorkers to picture what they'd do if they won and comment on social media with their most out-of-this-world fantasies. Then we brought those fantasies to life in a powerful and interesting way using an AI Image Generator.
The combined AI and real-time response campaign was the first of its kind for New York Lottery. And by using Shutterstock’s brand-safe AI Image Generator, we were able to secure image rights and offer compensation to artists whose work contributed to the development of the model.
Recognition:
Bronze Effie | Artificial Intelligence
Little Black Book
Real-Time Response
We asked New Yorkers what they would do with the current Mega Millions or Powerball prize amount.
Then, in less than 24 hours, we used AI to visualize their comments and reply with their images across social.
Out-Of-Home
On National Be A Millionaire Day, we featured players' millionaire dreams
on digital billboards across the state.
